Expanding my Spennymoor property blog

I'm looking at ways of expanding and varying my Spennymoor property blog. Although the blog highlights opportunities for landlords and has got some positive feedback, I'm looking we was of giving the blog a wider audience and a slightly broader appeal. There are a few ideas that I've been mulling over in my mind and I think that one or more of these will give the blog some new life. For those that like the current format, I will continue to look at available properties in the Spennymoor area and looking at any work that needs doing and the investment and rental potential of these properties. The blog hasn't run for a couple of weeks now, as I've been formulating the ideas to expand and diversify.

The additional ideas have been plentiful, with some discarded quickly and others have developed into kernels of ideas to take forward. Here are some of the potentials-

Interviews and features with local estate agents

I've looked at this as an opportunity for both the estate agents and their customers and potential customers. Estate agents will have a chance for people to read about what they stand for, what they are doing and what they could do for you as a user of estate agency services. Customers can read what makes an agent tick, what marketing they are currently running and what properties they currently have available. I have no idea about what response the Spennymoor estate agents would give this idea, but I think that it's a great outlet for publicity, especially as customers are looking in different places to the traditional marketing methods such as local newspapers.

Property awards

I'm thinking that as a large part of my blog surrounds the availability of potential investment property for landlords in Spennymoor, and the fact that I use the blog to look a how these are marketed, that I might look at running some property awards. I'd look at one of two options - either investment property of the week/month or a weekly/monthly award based on the quality of the marketing. I think that either or both would be quite interesting and would involve the readership of consumers and property professionals alike.

The investment property would go further than just looking at a few properties a week, it would look at real potential and the opportunity for an investor to get a look at something that might be a great investment.

The marketing side of estate agency really interests me, and in think that a well-marketed property gets more interest, more chance of a sale and a higher price achieved when the sale actually comes through. If I could recognise the marketing efforts if the local estate agents then I believe that it will lead to improvements in marketing and a better deal for Spennymoor customers.

There are several big moves in the estate agency industry to allow consumers to bring their property directly to market without an estate agent as an intermediary. If I could build up my Spennymoor readership to a string level then maybe in the future I could give potential sellers access to potential buyers but we're a long way from that at the moment.