Sunday 18 October 2015

See this potential investment property in Spennymoor before anyone else does

Another property that has come to market this week is this 2 bedroom house in Harewood Close, Spennymoor.



It's on for the strange combination of "Offers over" and "£99,950." I write on a regular basis in this blog about the need for estate agents to think about their pricing strategies. Round figures work extremely well with internet property portals - it's called portal pricing.

If a customer puts in a search that they are looking for property from £100,000 to £125,000, for instance then they won't find this property, even though it's only fifty quid less than their search terms. The old "price it just under a hundred grand to make it seem cheaper" strategy doesn't work with the internet.

The estate agent is Robinsons, who are serial offenders with this portal pricing mistake, but market the property with the following description-

"This lovely TWO BEDROOM, TWO BATHROOM END LINK HOUSE is offered to the market in superb decorative order throughout and is situated on the popular Whitworth Park development."

And the property does look in good condition, from the photographs and the overall description. Any potential buyer, especially as an investment, will want to view the property at least once and ensure that it is in good working order and ready to rent out.

I'd say that this property would command somewhere between £400 and £475 per month as a rental figure. This equates to a gross annual return of between 4.8% and 5.7%, based in the advertised price of £99,950. It's an average rental return and the fact that the estate agent has stated offers over may stop you from getting it at a better price than this. I think that it being a relatively new property will attract interest from owner occupiers so it may be time to assess and see what the rest of the market thinks.



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